The king of past can only become a memory now!
The king of past can only become a memory now!
  • June 24, 2023

I don't know if you have ever thought about it, if time goes back 10 or even 20 years, what cars are driving on roads at that time, except for classic Volkswagen, Audi, Lexus, Xiali, Toyota, Daihatsu, etc. .d., but once upon a time some of brands we knew in past left this stage, we no longer mentioned their existence, and when we suddenly remembered them, we had only nostalgia and regret in our hearts.

Oldsmobile, classic American car leading trend in automatic cars

When talking about Oldsmobile brand, you may not be familiar with it. It was born in USA in 1897 and then officially changed its name to Oldsmobile. After joining General Motors Oldsmobile. Once upon a time, he created countless novelties in history of American cars. It first became first brand to put speedometers on cars, and became first company in United States to export cars, and then pioneered automatic transmissions. In terms of serial production of models and production of first all-wheel drive vehicle in US, Oldsmobile has become an indispensable brand in American automotive industry in its more than 100-year history.

The king of past can only become a memory now!

In 1949, she built a prototype of American muscle car "Rocket 88". As name suggests, it powered US's first high-compression overhead-valve V8 engine, and speed may be imaginary. Known as it is loved by people, and it was thanks to Rocket 88 that Oldsmobile became famous in one fell swoop.

The king of past can only become a memory now!

Reason for disappearance

In mid-1980s, Oldsmobile began to compete with Cadillac and Buick, but vague positioning put Oldsmobile in a difficult position. two giants. After that, GM adjusted positioning of its brand many times, but it was too late. In 1990s, Oldsmobile's annual sales dropped by half a million vehicles. In 2004, GM announced that it would stop saving Oldsmobile. The gates of factory were officially closed in 2004, and this century-old American brand officially retired from stage of history.

The king of past can only become a memory now!

Knight Rider in memory - Pontiac

When it comes to Pontiac brand, I have to mention Firebird. I think most of my friends know Pontiac brand from 1899 hit "Knight Rider". In 1926, Pontiac was still a manufacturer of small parts. In an era when General Motors occupied half country, Pontiac was no exception. The real car, named after Pontiac, was already in 1926.

The king of past can only become a memory now!

If you want to say that Pontiac was most glorious period, it was in 1960s. American muscle cars were popular at that time, and Pontiac transformed into sports cars such as Pontiac GTO, Firebird, Bonneville, etc. e. All classic models are products of period, and distinctive face shape and slender body are iconic of time.

The king of past can only become a memory now!

Due to effects of energy crisis, Pontiac was forced to transform and focus on production of subcompact models in 1970s and 1980s. The move also pushed Pontiac to its end. Small to Medium Car Market However, during this period, introduction of second-generation Firebird (the prototype car in Knight Rider) also made Pontiac a timeless classic.

The king of past can only become a memory now!

Reason for disappearance

Pontiac in 1990s could no longer find distinctive personality of past. He was assimilated by GM and could not be in demand with consumers, so his sales fell. Prior to onset of global financial crisis in 2009, he filed for bankruptcy protection. GM eventually ended Pontiac brand and in late 2010, all Pontiac models were officially discontinued.

The king of past can only become a memory now!

Mixed Race Oppa and Daewoo Winding Road

A few years ago we could still see Daewoo Motors on roads. On behalf of Daewoo Motor Company, it has entered into a close partnership with General Motors and is mainly engaged in production of automobiles and buses. and has been exporting cars to United States and other parts of world since beginning.

The king of past can only become a memory now!

However, although GM has provided it with ample technical reserves and permanent distribution channels, influence of Daewoo's own brand is also constantly waning. In 1993, Daewoo proposed a globalization strategy. In six years, number of overseas enterprises of company has increased to more than 600. .

The king of past can only become a memory now!

Reason for disappearance

The Korean financial crisis erupted in 1997. Daewoo Group, second largest enterprise in South Korea, was hit hard, Daewoo Motor quickly broke up. In 2000, Daewoo Motor filed for bankruptcy. Partner - General Motors officially acquired. Since then, Daewoo Motors has been using Chevrolet.Automatic Korea Corporation prototypes to mark and sell, so far history of Daewoo automobile brand has officially come to an end.

The king of past can only become a memory now!

Meet great Chinese made Shanghai brand

If you had a Shanghai-branded car then, you would definitely have attracted envious glances of entire street. At that time, leaders' cars were red flags, and Shanghai-branded car was relatively close to people. With independent production in China in 1958. With advent of first automobile in China, automobile production in China officially started, and Shanghai became first to take brunt. In September of that year, a small car called Phoenix was born in city. Shanghai. Its prototype that year was Mercedes-Benz 220S. Due to limited conditions, everyone had to use a simple manual method to assemble it.

The king of past can only become a memory now!

After a period of stagnation, in 1963, Phoenix car brand was finally "reborn from nirvana" and officially reorganized and renamed "Shanghai Automobile Plant". Thanks to constant efforts of all staff and support of all sectors of society. in Shanghai, Shanghai brand SH760 rolled off assembly line in 1964. Simple and clear lines and stable design have been well received in all walks of life.

The king of past can only become a memory now!

Reason for disappearance

Shanghai-branded cars have always been under red flag. Whether it's a reception of state guests or a company car, there are "Shanghai-branded" cars, but it's even more difficult to buy a Shanghai-branded car for ordinary people. In 1970s, SH760A model had a clear price of 25,000 yuan, but good times did not last long. With accelerated pace of reform and opening up, Volkswagen became a leader in occupying Chinese automobile market. This is undoubtedly a blow to Shanghai brand. Ruinous, after creation of Shanghai Volkswagen, Shanghai Automobile Plant found itself in a situation of existence only in words. The Santana quickly captured market share in automotive market due to its low cost and stylish appearance. November 25, 1991, last After car of Shanghai brand rolled off assembly line, Shanghai brand finally became our memory.

Overview

History is always confusing. When you find that some brands have disappeared, it will become a classic. Some of these brands are under pressure and some of them are doomed to failure due to strategic failure. I don't know above. What are your impressions of four brands? Of course, there are still many brands that have disappeared from our sight. I will continue to introduce you to them when I have opportunity.

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